Gender Based Product Design Research: Is There an Indicating Difference in Product Design Made by Male and Female Design Graduates
It is time to investigate the underexposed aspect of gender in product design. Product design has a large influence on the buying behaviour of people and the impression of products becomes more and more important. On the other hand, the female consumers have major influences in buying decisions. And gender differences do exist as research shows that differences in opinion and experience differ per gender. However, gender should not be seen as men versus women, as different types of masculinity and femininity can be found in both women and men. When focusing on product design, these gender differences were also be found in two dimensional designs made by male and female designers, such as websites and business cards in the research by Gloria Moss. The study in this paper analyses whether those differences in two dimensional design can also be found in the three dimensional designs such as made by master design graduates. Results showed indeed a positive indication.
Keywords: Gender, Product Design, Appearance
Ir. M.D.C. Stilma
Assistant Professor, Industrial Design Engineering, University of Twente
BSc Student, Industrial Design Engineering, University of Twente